Baci Lingerie Invests $300 Million for 3,000 Stores

Ariana Rodriguez
MIAMI — Baci Lingerie announced that it is investing $300 million in the next five years on its revolutionary mono brand store concept.

Baci Lingerie said it is planning to become one of the fastest growing lingerie brands in the world by supporting partners in opening Baci Lingerie mono brand stores. The company is developing, in conjunction with its global partners, 3,000 stores worldwide with stores located on five continents in the next five years.

Baci Lingerie is developing a unique twist to franchising, which provides partners with the concept and tools for them to develop and open stores within their territories in a very quick period of time, the company said.

“We are planning with partners to develop stores in prime markets across the global by investing a tremendous amount of money into initial costs of opening a Baci Lingerie mono brand store,” Baci Lingerie COO Robert Rosen said.

“Additionally, we will not be charging licensing fees or collecting royalty fees so that partners will be able to find entrepreneurs who will be able to open a mono brand store very quickly and efficient at a minimal cost to investors,” Rosen adds, “As we finalized and developed our showrooms in Asia we quickly recognized the huge potential for B2C stores worldwide. We have received a large demand from our partners and following their requests and our experiences from our own Baci Lingerie chain in Asia our team designed the mono brand store concept by enhancing on our already designed stores in Asia.

“We improved on our existing models to make them more efficient and more even beautiful so that we could develop a concept to maximize and grow the daily turnover for partners in an extreme way.”

With Baci Lingerie’s vast array of styles the store will be designed to include a minimum 50 new products every month. Stores will also be designed to capitalize on the company’s high-quality photos and videos by providing special 65” vertical video screens, which will every month, display new photo presentations of Baci Lingerie’s seasonal styles/ Additional features will also include large light fixtures, elegant chandeliers and separate video screens showing product videos.

“We do everything possible to have the most beautiful stores in the industry,” Rosen said. “We want to captivate the customer by creating an experience that will be enjoyable and unforgettable.”

The Baci Lingerie mono brand concept has already drawn the attention of major investors around the world, the company said.

“We have already finalized agreements to open 400 Baci Lingerie stores from South Africa to Europe, and are close to completing deals for in different states in the U.S.,” Rosen said. “I believe the reason why this concept will be so successful is the fact that we are investing $300 million in the next five years to ensure that stores can be opened quickly, efficiently and most importantly affordably. We have taken a slightly different approach to the franchising concept, which allows entrepreneurs to still have the ability to obtain the standardized concept of our brand at an extremely affordable price. This is a win, win, win situation for everyone.

“A win for investors as they are able to receive a beautifully designed store and be able to be in business for a very low cost, a win for partners who are able to increase their turnover dramatically by providing products to the stores, and a win for Baci Lingerie as we will be able to introduce Baci Lingerie to the public and be able to develop and strengthen our brand recognition.”

For more information on opening Baci Lingerie mono brand stores, email