"The entire site has been completely redesigned with a pleasing, neutral theme," the company said.
"Gone is the old look with its tired colors and jumbled ad spaces. These have been replaced with a simplified, clean, crisp layout and tastefully placed ad spots."
The company said the videos section has also been redesigned with more thumbnails per page and a jumbo-sized video player.
"In addition to the awesome new video section, we have refocused the site as a great place to meet others by improving the messaging system, offering Facebook-style instant messaging and creating video-chat rooms, just to name a few," the company said.
The company said GayWatch.com also offers a live cam section featuring quick search and custom filters, an online pharmacy and toy store.