LELO Unveils Insignia Line, Lifestyle Products

Ariana Rodriguez
LAS VEGAS — Designer brand of intimate products LELO unveiled its newest line of luxury pleasure objects, along with lingerie and accessories, at the company’s suite at the Rio Hotel and Casino during the International Lingerie Show this week.

The Insignia line of massagers includes Alia, Isla and Soraya. Each model comes in an elegant gift box that includes an Insignia brooch, a country-specific charger, satin storage pouch and a one-year warranty.

Made from silicone and ABS, each Insignia features a three-button design for controlling vibration intensity and stimulation modes. Alia and Isla have six varying vibration patterns and Soraya features eight modes with independent motors in each pleasure point.

LELO also showcased its new accessories line, which reflects a luxurious take on restraints and teasing products with silk cuffs, blindfold and ties, as well as a suede whip.

The company gave suite visitors a sneak peek at its soon-to-be released lingerie collection that included silky nighties, robes and a maid bedroom costume.

LELO’s Flickering Touch Massage oils are infused with 24-karat gold flakes that add shimmer when applied on a body. The collection is available in unique fragrances such as Balsam Fir and Bergamot, Spicy Clove and Amber and Fresh Lily and Musk.

The line of massage products also includes soy-based candles in Vanilla and Crème de Cacao, Black Pepper and Pomegrante and Snow Pear and Cedarwood.

“We are establishing ourselves with differentiation as a lifestyle brand,” LELO’s Jill Beaverson told XBIZ. “Some of our products are venturing into mainstream because they’re so fashion-forward.”

For retailers, LELO unveiled its new Retail Staff Training Booklet that contains product descriptions, care instructions, specifications and how to operate LELO’s two control interfaces. The booklet also contains selling points that can be shared with shoppers.

While the company was separate from the ILS show floor, Beaverson said the suite allowed for the products to be viewed in all their glory.

“The suite was good because we had the opportunity to preview the products as they should — one-on-one,” she said.