LELO to Unveil New Product Line at ILS

LAS VEGAS — Intimate lifestyle product designer LELO will present several new products at the Las Vegas International Lingerie Show slated for Sept. 27-29 at The Rio Hotel.

LELO products will be showcased in Masquerade Suite #19001 in the Masquerade Tower.

The company said this is the first year LELO will have a suite at the show, giving the company a chance to meet one-on-one with distributors and retailers.

Highlights of the LELO presentation include a sneak preview of INSIGNIA, the company's newest, line of pleasure objects to date.

"The INSIGNIA line by LELO redefines the standards of aesthetic beauty in the erotic marketplace — it's a perfect blend of ergonomic functionality and stylish design," the company said.

The company added that all of the new INSIGNIA pleasure objects feature graceful and sculptural curves, a cut-out handle, the LELO signature 3-button interface and a platinum-gold ABS core.

Plus, the company said each high-end INSIGNIA piece furthers the mainstreaming of sexual health and well being.

"This is the direction LELO is moving in the consumer product market as it secures its place as upscale lifestyle brand," the company said.

LELO also will present new sales collateral materials featuring retail sales training information for LELO products at the show.