The full collection will debut at the International Lingerie Show Sept. 27-29.
The company said talks between the two companies sparked in the spring and once the package styling and design lineup reached final development, the deal was done and Entrenue officially became one of the first to pick up Wand Essentials in its entirety.
“The Wand Essentials line fits well with our assortment of ‘good basics,’ and being able to offer an electrical wand-style massager with seven speeds is a great addition,” said Lisa Mazurek, Entrenue’s sales and marketing manager. “We like the repackaging that [XR Brands Brand Manager] Michael Merrill is doing on this line, and his knowledge of our company helped him find elements that were a good match. We are looking forward to seeing the other lines XR Brands will soon offer!”
XR Brands has named Entrenue a Preferred Distributor, a title given to those that pick up the manufacturer’s complete collections with a marketing and promotion plan in place.
“Entrenue carries unique items that come onto the market with a specific purpose, and has a special focus on companies catering to women and couples,” Merrill said. “Being prominently featured in Entrenue’s catalog is like having a stamp of approval on your product line. They’re always looking for — and finding — the coolest, most innovative products on the market and they most definitely understand the Wand Essentials aesthetic.”
Wand Essentials features both plugin and wireless seven-speed stick massagers made with an ultra-quiet but hyper-powered motor and header attachments designed for G-spot, prostate and multi-penetration play.
For more information about XR Brands, visit XRBrands.com, or email firstname.lastname@example.org.