MTV’s Steve-O Sports ‘Pirates’ Pendant Vibe at Awards Show

Ariana Rodriguez
VAN NUYS, Calif. — Digital Playground Novelties’ Pendant Vibe received mainstream attention at the MTV Video Music Awards when “Jackass” star Steve-O paraded the product on the show’s white carpet.

In E! network’s coverage of the event, which can be viewed here, Steve-O interrupts "The Situation," aka Mike Sorrentino, during his E! Entertainment interview, to show off the Pirates Pendant Vibe.

Not only did Steve-O show it off to E! and Sorrentino, but continued over to actor Seth Green who laughed with delight at the pendant.

Digital Playground’s list of celebrities spotted picking up gift bags included reality stars Danielle Staub from “The Real Housewives of New Jersey,” Rib Hillis from “Extreme Home Makeover,” Tila Tequila, Shauna Sand, Char Jackson and Tony Dovolani from “Dancing with the Star,” among several other TV, movie and sports stars.

"The worldwide popularity of our best-selling Pirates franchise has helped us to ingrain our brand into the mainstream,” Digital Playground CEO Samantha Lewis said. “We are committed to producing the highest quality features and products. We couldn't be happier with the response from the attendees of all the events we participate in and also from consumers."

Digital Playground, which provided goodies at the VMA Gifting Suite, also participated at this year’s Emmy Awards Style Lounge.

"The Secret Room Events Emmy Awards Style Lounge was a huge success,” said Amy Boatwright, co-owner of Secret Room Events. “We were delighted to have Digital Playground Novelties as one of our participating vendors. Our VIPs really enjoyed receiving the Digital Playground Novelties and meeting their team. The Pirates Pendant Vibes seemed to be the big buzz at the event and could be seen being worn by all who attended. "