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Falcon Studios Kicks Off Online Strategy With New Site

Falcon Studios Kicks Off Online Strategy With New Site
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Aug 4, 2010 8:00 AM PDT    Text size: 
SAN FRANCISCO — Gay adult brand Falcon Studios announced the launch of an all-new membership site, FalconStudios.com.

The new site is being launched as the result of an agreement between Falcon Studios and Next Door Entertainment.

That agreement, announced in April, established a partnership to combine Falcon’s production of iconic gay adult content with the online marketing expertise, well-established know-how and reach of Next Door Entertainment and its affiliate platform, BuddyProfits.

"With the launch of this new site we are making the transition to becoming a truly online company,” Falcon Studios President Steve Johnson said.

“Our priority is to consistently deliver the Falcon brand experience across every digital channel. Given the current changes and trends in the adult industry, we knew we would need a strategic partner who could assist us with making this vision a reality. Today’s launch of this new site marks the beginning of a focused strategy to greatly enhance Falcon’s online presence and grow our customer base.”

The company says FalconStudio.com’s all-new look and enhanced usability provide a new user experience.

It also offers various features including the availability of the complete Falcon collection of more than 400 videos, HD content and streaming options, free trailers, enhanced search capabilities allowing searches by actor, theme or brand, improved localization and payment options, a favorites list that enables users to personalize their selection of video, and hundreds of bold, HD photo galleries.

“These types of strategic partnerships are the way of the future for the gay adult sector,” said Stephan Sirard, president of Next Door Entertainment. “It is in the better interest of all to work together rather than compete with one another. The cooperation between companies like Colt Studio Group, Elite Male, Next Door Entertainment and Falcon Studios enable everyone to grow their online businesses in a more efficient and profitable way.”

Former FalconBucks accounts will be automatically transferred to the BuddyProfits platform.

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