New Sensations to Unveil Novelty Line at ANME

Ariana Rodriguez
CHATSWORTH, Calif. — New Sensations, a leading adult studio, will unveil a high-end, female-designed novelty line at the ANME Founders Show July 11-13.

The new line is described as being similar to the company’s “Romance” DVD series in the way it utilizes feminine and masculine perspectives in its design.

“Too often sex toy manufacturers get caught up in the aesthetics, when the simple rule is, functionality is king,” New Sensations President Scott Taylor said. “After years of development under female direction, we’ve generated practical products that are testing off the charts in areas of pleasure and enjoyment. Once that was accomplished, then the designs were made stylish in order to create a line of attractive novelties I know consumers will love.”

New Sensations said it is withholding merchandise specifics until the ANME Founders Show, which kicks off Sunday at the Burbank Convention Center in Burbank, Calif.

“The details about the novelty line have been one of the most difficult secrets to keep. We are all so excited to debut the line with the grand launch at ANME,” said Belle Casten, New Sensations’ vice president of global sales. “Understanding the struggle in making the jump from movies to novelties, we spent a long time in the development and testing stages. I hope everyone stops by our booth to see the products first hand.”

This year, event organizers say the ANME Founders show focuses on creating a more personal event for buyers and manufacturers to meet and showcase the latest in adult toys and novelties.

“We are pleased to welcome New Sensations to this year’s show,” ANME founder Nick Orlandino said. “The selection of ANME as the venue to reveal their new line of novelties is a testament to the show’s popularity and success since its inception.”

New Sensations will occupy booth 139 at the ANME Founders Show. To set up an appointment, email Belle Casten at