Zero Tolerance, System JO Partner for XFANZ Expo

Ariana Rodriguez
LAS VEGAS — Zero Tolerance Entertainment and sensual solutions company System JO have teamed up to sponsor the XFANZ Expo, the poolside adult consumer event set for June 10-11 at the world-famous Hard Rock Hotel and Casino in Las Vegas.

Zero Tolerance contract stars, including Sara Sloane and Kagney Linn Karter, will be meeting their fans at the co-sponsored cabana and handing out System JO product samples.

Zero Tolerance President Greg Alves said he chose to align his company with System JO to convey “premium brand equity across the board,” and with System JO’s vast array of different product offerings to sample, fans also enjoy a bonus when they stop by the Zero Tolerance cabana.

“We wanted to partner with a company that manufactures premium sexual lifestyle product and one that is at the top of their game in adult retail to give adult entertainment fans another point of contact to our brand via a partnership association,” Alves said. “System JO is a premium brand and by partnering with them at this event, at every fan touch-point we are bringing premium product and talent to the table for fans to interact with. Having the girls give out System JO samples automatically associates the JO brand to quality and vice versa.”

The 2010 XFANZ Summer Expo makes its debut at the popular Rehab pool at the Hard Rock Hotel and introduces a slate of special events, including the first-ever fan-voted XFANZ Awards.

With the goal of giving adult entertainment fans the opportunity to mix and mingle with adult superstars, the XFANZ Summer Expo has garnered several supporters, including Zero Tolerance.

“We feel that adult entertainment fans are the backbone of any porn DVD business and at every turn we are looking to give back to the fans,” Alves said. “The XFANZ event is a perfect example of how we as a company can give back to our fans via our contract talent. This is an important event for us in that regard and we are doing all we can to make this a great success firstly for the fans and secondly for XFANZ who are producing this unique and fantastic public event.”

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