Adam & Eve Posts 1st Quarter Spike in Sales, Profits

Bob Johnson

HILLSBOROUGH, N.C. — Adult product giant Adam & Eve announced its 2010 first quarter results today that shows growth despite the still struggling economy.

The joint Adam & Eve and AdamAndEve.com report posted a three percent increase in sales and a four percent spike in profits over 2009 numbers.

“We are very pleased with the first quarter 2010 results,” said Chad Davis, director of marketing for Adam & Eve. “We attribute this upswing to continued growth of online sales."

"Search Engine Optimization (natural search) improved drastically, and has no direct advertising cost. In addition, sales from offline marketing such as radio and television increased 57 percent over first quarter 2009. Our Valentine’s season broke sales records.”

Overall, internet sales from AdamAndEve.com were up 11 percent during the first quarter of 2010 while sales from print sources continue to decrease.

“We believe the continued shift toward online sales has a lot to do with both so many customers converting from the catalog to the website, as well as first time customers discovering the benefits of AdamAndEve.com,” said Davis.

He added, “The huge variety of quality adult oriented products, as well as the ease and anonymity offered through online ordering continues to be the reason we remain successful.”

For more information visit AdamAndEve or contact Katy Zvolerin at (919) 644-8100 ext. 3121 or katy@adameve.com.

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