Falcon Entertainment will continue producing original content while Next Door Entertainment will become the provider of membership sites, online marketing and affiliate program management.
“This is going to be huge,” Stephan Sirard, president of Next Door Entertainment, told XBIZ. “There will be more features and a new platform, and the partnership is designed to create a combination of synergy and more traffic.”
Steve Johnson, President of Falcon Entertainment, told XBIZ the deal marks the beginning of a focused strategy to greatly enhance Falcon’s online presence, with the technical portion of the deal to be completed by summer.
“Next Door Entertainment and its partnership with Gamma Entertainment, proved to be the best choice for us, given their deep resource pool of talent and expertise.”
Sirard noted that the partnership deal is the way of the future for the gay adult sector.
“It is in the better interest of all to work together rather than compete with one another,” he said. “The cooperation between companies like COLT Studio Group, Elite Male, Next Door Entertainment and Falcon Entertainment enable everyone to grow their online businesses in a more efficient and profitable way.”
In the coming months, Falcon Bucks affiliates will be migrated as part of the Next Door Buddy Profits affiliate program. Falcon membership sites should see upgrades in the next few months.
The integration of 35-plus years of Falcon material into the Next Door program will be made in phases.