Hustler Novelties to Launch at ILS

Ariana Rodriguez
LAS VEGAS — Hustler is expanding its brand into the novelty industry with its adult toy line set to debut at the International Lingerie Show in Las Vegas on April 12-14.

“The Hustler brand has always represented a nonconformist, renegade attitude and that’s what we set out to convey when creating this line,” LFP Executive Vice President Theresa Flynt said. “We’re creating necessary luxuries that allow users to be adventurous and feel sexually liberated. Hustler Novelties aims to bring sex toys into our daily lives.”

The initial launch features an assortment of 20 items that are made from body-friendly materials and come packaged in modern, female-friendly style.

“We’re extremely excited about all the products in the new Hustler Toy line,” East Coast News’ Brian Herbstman said. “Hustler has always done things right, and it’s no surprise this toy line was well-thought-out. From the creative packaging to the branding message, we anticipate this line being a best-seller for ECN because buyers will recognize the quality, innovative products. Hustler designers researched what customers want right now, and we’re confident the line will have an immediate effect on the adult toy market.”

With more toys in development and production, Hustler Novelties said it plans on releasing innovative, high-quality sex toys once a month through the rest of the year. Consumers can look forward to a wide range of products, including wearable vibes, strokers, bullets and couples toys.

Hustler Toys will be available at and other adult retail stores by the end of the month.

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