Under the terms of the joint venture agreement, Playboy TV International will continue to operate, distribute and market the European Private Spice channel with Private providing its content, brand and marketing support.
Distributed via DTH, DTT and cable, the Private Spice channel is one of Playboy TV's most successful and popular adult entertainment offerings.
Private said that with its European IPTV distribution network the renewed deal ensures that its content will be available on every content platform in Europe.
Private CEO Ilan Bunimovitz said, “Private Spice has been a successful revenue generator for both companies and now with the channel being available in 22 European countries, we are seeing a steady growth from this partnership. Renewing this deal shows we have a committed partnership with Playboy TV International, giving us this unique positioning in the adult broadcast market.”
Jeremy Yates, Managing Director of Playboy TV Europe added, “Private Spice continues to be highly successful because of our excellent distribution network and the fact that with Private and our own adult library we have one of the best, most varied and extensive line-ups in the industry.”