Adultex Announces Successful Show

Ariana Rodriguez
MELBOURNE, Australia — Calvista Australia, the organizers of the three-day Adultex business-to-business trade event, said it received universal praise from adult toy manufacturers and adult movie studios.

“Adultex 2010 was a fantastic event in a superb location, orchestrated with royal finesse,” said Melody Murison, co-founder of Standard Innovations. “It was a great opportunity to meet with our Australian customers, get great feedback and relay product information for another exciting year of We-Vibe sales.”

Topco Sales sponsored a Friday night poolside function, using it to officially launch its luxury range of rechargeable vibrators, VIDA Internationale, into the Australian market.

“As a foundation sponsor of Calvista’s Adultex we have always had a strong presence at all six events with the Topco Sales product range,” said Vanessa Pellegrini, director of VIDA international sales for Topco Sales. “Calvista’s market strength and their continued sales success meant Adultex was the perfect launching pad for our newest range.”

Delegates and exhibitors were treated to a “Knight of Nights” on the Saturday, with Touché toys from the Netherlands sponsoring the gala medieval banquet, which saw all in attendance dressed according to the theme.

“We greatly enjoyed being a part of Adultex and it was an honour to attend,” New Sensations President Scott Taylor said. “Calvista is clearly the leader in the Australian market as evidenced by this event. We look forward to many more to come.”

Each year, Calvisa said Adultex continues to grow both in size and in sales. As hosts, the company invests in assuring a quality business-only trade floor within a relaxed environment that is commercial, educational and entertaining.

“As Calvista grows, so to does our signature event Adultex,” Calvista Australia CEO Michael Bassett said.