"Consumer confidence in Israel is at a 10-year high," Hustler Lingerie President Elan Rofé said. "The need for specialty imports like our sexy fashions is greater than ever. With our new collection, which offers top quality at even more reasonable price points, we expect numbers at the retail level to be very strong. Partnering with Ashley Hof gives us the opportunity to stake our position in one of the healthiest economies in the Middle East."
The deal is the company’s fifth one this year.