Adultex Announces Special Events

Ariana Rodriguez
SYDNEY — With Adultex set to kick off Friday, Calvista Australia, which organizes the three-day B2B trade event, has announced special events planned.

Sponsoring the opening night of Adultex 2010 is Vida Interationale’s luxury range of rechargeable personal vibes. The company said delegates will be treated to a casual yet stylish evening.

Dutch adult toy manufacturer Touché will officially launch its full range of uniquely designed products at Adultex. On Saturday, March 13 Touché is sponsoring the Medieval Banquet Gala.

The event will draw more than 200 guests in full costume that will be treated to a feast fit for a king. Set in a grand Tudor-style hall, surrounded by massive oak wine barrels, dark exposed beams and opulent décor throughout, guests will enjoy a lavish night of entertainment and indulgence.

“I’m excited to be partnering with Touché to present our gala Night of Knights,” Calvista Australia’s CEO Michael Bassett said. “A great total concept and unique individual design means customers ‘experience’ a Touché toy like no other. It is that memorable experience that those attending Adultex 2010 are going to get. What a way to launch this spectacular collection of adult toys, Touché!”

Silicone lubricant manufacturer Pjur, also will showcase its latest products from Germany. Inspired by mainstream design and packaging principles, Pjur’s MED range has been strategically positioned for adult stores targeting a modern female/couples friendly demographic.

The Kendra Pole by X-Pole will be displayed for the first time at Adultex 2010. The product is a pole kit suitable for the experienced dancer and novice alike.

The commercial event allows adult industry retailers to meet with company owners and sales representatives from more than 40 leading companies such as California Exotic Novelties, Doc Johnson, Topco, Pipedream Products, Pjur and Sportsheets.

International adult performers, including Digital Playground’s Jesse and Riley Steele, as well as Nikki Benz and AJ Bailey also will be in attendance.