The campaign combines TV advertising, website promotions, street level signage and in-store displays.
The crux of the campaign is a 30-second ad that will air on Bravo, VH1, Oxygen and TruTv in the Dallas Metro area on Time-Warner Cable.
“To my knowledge, this is the first time a manufacturer and retailer have partnered to produce a commercial for mainstream television,” said Gary Krupkin, senior vice president of Sara’s Secret/Condoms To Go.
The television ad campaign coincides with the release of six new Sex In The Shower items that include a specially designed silicone lube, tile mirrors and Vibrating Massage Soap.
“Sara’s Secret/Condoms To Go have been paradigm pioneers of our industry when it comes to television,” said Todd Carter, Sportsheets director of marketing. “That coincides nicely with our innovative new brand. I am proud to have Sex In The Shower be a part of their vision.”
The commercial can be viewed at SexInTheShower.net.