Monday, Jan 4, 2010    Text size: 

The PSA will debut Jan. 9 during the AVN Awards in Las Vegas and also will be released on the ASACP YouTube channel.

The video is part of an ongoing series of PSAs produced by ASACP featuring different adult entertainment stars. Previous RTA PSAs featured Ron Jeremy, Stormy Daniels, Sunny Leone, Catalina Cruz, Chi Chi LaRue, Tera Patrick and Evan Seinfeld.

Kross, Price and AVN donated their time and resources to create the PSA. The PSA also will be shown Jan. 11-13 at the Internext Expo.

“We are so grateful to AVN, Kayden Kross, and Kristen Price for donating their time and energy to make this newest RTA PSA possible,” ASACP CEO Joan Irvine said. “The award-winning Restricted To Adults — RTA website label was made possible thanks to the support of the industry and we appreciate the continued support of the industry to help us expand the reach of RTA by labeling with it and by helping us create these valuable public service announcements.

“Plus, it’s exciting that the PSA will be included in the Showtime version of the AVN Awards show — many more people will be aware of the industry’s efforts because of this. Many thanks to Paul Fishbein for all his support.”

The RTA label was developed by ASACP as an internationally recognized label that designates content for adults only. The RTA label is a unique string of “meta data,” which can easily be inserted into the computer code of any website. Parental filtering software recognizes the tag and prevents children from viewing adult content. The RTA label is free and universally available.

ASACP launched RTA in November 2006 and currently 2.2 million sites have adopted the RTA tag and there are more than 5 billion hits daily to pages labeled with RTA.