Gamma Entertainment Partners With Beate Uhse on Daring! Site

Steve Javors
MONTREAL — Gamma Entertainment has inked a multiyear partnership with European retailer and distributor Beate Uhse to manage the website of its production arm, Daring! Media Group.

The management of DaringSex.com will be through Gamma’s FameDollars program.

"We are very excited about this new partnership," FameDollars’ Director of Product Development Magalie Rheault said. "The DaringSex.com website will be the first of many projects to come with Beate Uhse in the next year. Seeing Beate Uhse's operations in Europe and spending time with their key personnel first hand, we feel confident this alliance will be beneficial for both parties — 2010 will definitely be a busy year for FameDollars.com and Gamma Entertainment overall and it is with great confidence and excitement that we start this new year."

Beate Uhse was founded in 1946, opened the world’s first sex shop in 1962, and currently is active in 60 countries with more than 1,500 employees and has been listed on the Frankfurt Stock Exchange since 1999. In March, the company purchased Playhouse, Europe’s leading adult distributor.

DaringSex.com is expected to launch in the first quarter of this year.

"When we look for new partners, we ensure they add value to the partners we have existing relationships with," Claude Hyppolite, partner and owner of Gamma Entertainment, said. "Beate Uhse is a key partner with FameDollars. We look forward to building and strengthening a strategic alliance through their experience and overseas exposure in a market we are keen to develop.

“We've worked hard in the past years, and even harder recently because of the current recession, to build a bigger team and develop new platforms that will make us even stronger. It is with pride that we make this announcement and we are enthusiastic to grow together."