The French Connection Signs Deal With

Steve Javors
DALLAS — Solo-muscle worship niche site has inked a DVD distribution deal with The French Connection for the U.S. and Canada. features content with top models in the bodybuilding niche “flexing, working out nude and in steamy solo masturbation scenes.”

“The market for high-quality niche content on DVD still has a place, and as both a consumer and producer I believe that DVDs will have an important presence until modern viewing technology is more widely available,” Manifest Men CEO Alex Sulaco said. “Some distributors didn't understand the solo muscle niche and didn't believe there was a market for it. But The French Connection showed real enthusiasm and an understanding of our market. Any opportunity to expose the Manifest Men brand to additional muscle fans is an opportunity we should take.”

The French Connection Sales Manager Nick Gardner believes that his company’s new distribution deal adds yet another marketable niche with legions of dedicated fans.

“Many lovers of muscle get off on just that, muscle,” Gardner said. “Alex’s films linger beautifully over every muscle as it flexes and bulges, but he also gives us a happy ending! He manages to satisfy both muscle lovers and your regular lover of porn. It is a beautiful balance.”

“ Vol. 1” features Zeb Atlas and is in stores now. The company plans to aggressively market its DVDs to retailers through posters and in-store signings with its models.

Future volumes of the DVD series will feature special scenes and bonus content to give the DVD buyer more value.

“Featuring Zeb Atlas in volume one was the perfect way to get going and get attention, but upcoming volumes introduce amazing new men with just as much potential,” Gardner said. “Stars will be made and I think that each volume will continue to draw new attention to previous volumes. I know 2010 will be great for Manifest Men.”