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Adam & Eve Asks ‘Ever Thought About Swapping Partners?’

Adam & Eve Asks ‘Ever Thought About Swapping Partners?’
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Dec 18, 2009 12:30 PM PST    Text size: 
HILLSBOROUGH, N.C. — With the recent media storm surrounding pro golf star Tiger Woods’ infidelity, Adam & Eve conducted a study asking more than 1,000 U.S. adults their opinion on swapping partners.

According to Adam & Eve’s latest “Great American Sex Survey,” 62 percent of the respondents said they’d never even thought about swapping partners.

Of the 38 percent of respondents who admitted they have thought about swapping partners, the majority (64 percent) said it was simply because they wanted to try something naughty or taboo.

The next largest group of respondents (27 percent) said they had thought about it because they were excited by the idea of being with someone new. Nearly the same amount —23.5 percent — said it was because they were physically attracted to another person.

Eight and a half percent of the respondents said they thought about swapping partners because they were bored with their current partner.

“It’s interesting to note the differentiation between actually swapping and thinking of swapping,” said Katy Zvolerin, Adam & Eve director of public relations. “Most people we surveyed said they’d never even thought about it, but American adults have an active imagination with all things sexual. For those considering swapping, Adam & Eve has numerous products available that might open up that channel of communication.”

Every month, Adam & Eve, in partnership with web survey software company Cvent Inc., release results from surveys determining the sexual practices of U.S. participants.

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