pjur Embraces Valentine’s Day With Themed Packaging

Ariana Rodriguez
WASSERBILLIG, Luxembourg — Beginning Dec. 21, pjur’s Original Bodyglide silicone lube will be available in a Valentine’s Day-themed decorative gift box, which can be used to create a holiday display.

Three boxes of the holiday-inspired packaging can be lined up sequentially to create a lucid Valentine’s Day display, pjur Group USA CEO Richie Harris told XBIZ.

“Line up three boxes and it tells a loving, artistic story,” Harris said. “Nothing like it has ever been done before.”

Harris said Valentine’s Day is one of the biggest holidays on the adult calendar and the themed packaging promotes the purchase of pjur Original Bodyglide as a gift.

Within the gift box is a standard, sealed pjur Original 100-ml bottle with a separate SKU number.

“When the holiday ends retailers can just throw the boxes away and inside is one of their best-sellers,” Harris said. “We have two SKU numbers so sales can be tracked — it’s risk-free and really smart.”

pjur Original Bodyglide is manufactured in Germany from non-toxic, latex-safe silicone. The hypoallergenic lube is scentless, taste-free and long lasting.

Original Bodyglide is a favorite among users and has been rated No. 1 by Men’s Health magazine, Harris said.

Limited stock of the Valentine’s Day-themed Bodyglide will be available Dec. 21.

To order, email info@pjur.com.