When the Redline Grand Prix MMA event came to Atlanta on Nov. 13, RockHard Weekend participated by sponsoring three fighters from X3 Sports competing to win the Redline $10,000 grand prize. RockHard Ring Girls also participated in the event.
“MMA is the fastest growing mainstream sport in the industry and it was a perfect fit for RockHard Weekend to continue to grow alongside growing sport,” said Trent Broers, RockHard Weekend president.
On Halloween, double-platinum recording group LMFAO held a RockHard Weekend-sponsored party at the Regency Center in San Francisco. Free samples of the adult supplement were handed out to party-goers.
“LMFAO is a perfect match for our mainstream marketing campaigns and vibe we promote for our brand,” said Joshua Maurice, RockHard Weekend president of sales.
On Oct. 9, Hughes, the reigning RockHard Girl, hosted the “Covino and Rich” show on the Sirius XM Maxim Radio station from New York City.
“We were very thankful to be invited to do this live show with over 300,000 listeners nationwide to promote the RockHard Weekend lifestyle,” Broers said.
Hughes, a 2008 Playboy Cybergirl, was named RockHard Weekend Girl in September after competing with nine other women. As the RockHard Girl, Hughes travels with the RockHard Weekend crew to sign posters and meet fans around the world.
Hughes’ posters and bathing suits are available on RockHardWeekend.com. The site also features photos of past RockHard Weekend events.