Lover’s Choice Appoints 3 VPs of Sales

Anne Winter
CARSON CITY, Nev. — Adult product manufacturer Lover’s Choice has named three new vice presidents to lead sales efforts.

Dawn Conner and Glenn Copper, previous company sales executives, and Russell Taras now comprise the top tier of Lover’s Choice’s sales department. The team shares more than 50 combined years of business development and customer sales experience.

President and CEO Randall Hughes said growing the sales team is an effort to further meet customer needs and to position the company for a bright future.

“With the addition of Russell to the team, as well as the promotion of both Dawn and Glenn, I feel Lover’s Choice has one of the most experienced and customer-focused sales teams serving the adult market,” Randall said. “This team is set to take Lover’s Choice and its brands to even greater heights as we continue to expand our market offering and look to build our market share.”

Hughes said each will be responsible for growing and developing the brand within specific markets, something he is confident the team can accomplish because of each member’s unique talents and experience.

Copper, with four years of experience on staff, will focus on building market share in export markets outside of the U.S.

“Glenn’s experience with the European market makes him an excellent company representative to continue growing our business in various export markets,” Randall said. “He is a valued member of our team, and has an excellent commitment to meeting the needs of customers.

“In addition, Glenn would like to thank all the customers he has worked with in the U.S. and Canada over the past four years for their support, commitment and friendships.”

Conner and her three years’ of previous Lover’s Choice sales experience and 17 years in the adult marketplace will focus on mass marketing the brand.

“Over the past few years, Dawn has furthered her excellence in sales that she garnered within the adult industry and has expanded her role into the mass market,” Randall said. “Her excellent understanding of this market segment has been apparent in the success of our growing market share.”

Taras is a new member of the team, but is well known within the adult space having six years of professional experience under his belt. Hughes called him the “penultimate sales VP.”

“His reputation in the industry precedes him wherever he goes,” he said. “We are proud to bring this level of excellence to our sales team, and to our customers.”