Monday, Oct 12, 2009    Text size: 

Sechrest has been involved in the gay adult industry for 11 years and has taken on numerous roles including director, writer, publicist and talent agent.

“Well, for how much I boss him around, we figured he should probably get paid for it,” Channel 1 partner Chi Chi LaRue said. “Seriously, Jason has already been an invaluable asset to me and my company for quite some time now. He’s ambitious, he’s passionate and he brings a lot of fresh ideas to the table that will infuse new life into our PR machine. All of us at C1R have considered him a part of the family for a while now so to make it official is really exciting for all of us here.”

Sechrest’s responsibilities covers everything under the Channel 1 Releasing banner including handling publicity for Larue herself, Rascal Video, All Worlds Video, Catalina Video, Dirk Yates Live, Live & Raw, all C1R exclusive performers and Chi Chi LaRue’s retail store in West Hollywood.

“As a publicist I can’t think of anything better than promoting the people you love and helping your friends see their fullest potential and audience,” Sechrest said. “I started doing PR as a favor for a few close friends of mine almost a decade ago and it blew up immediately with lots of studios and performers suddenly asking me to work for them. Now, with C1R I feel like I’ve come full circle, back to promoting those I really consider family.”

Sechrest will continue to promote other studios in his various freelance roles as a reporter and host, though C1R will remain his exclusive client for his PR division.

Sechrest also manages a gay talent agency, DV8 Casting and will be hosting the Cybersocket Awards in February along with LaRue.

Sechrest can be reach by phone at (310) 858-6742, or via email at Jason@c1r.com.