Home > News > Bluebird Taps Private for Global Distribution • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Bluebird Taps Private for Global Distribution

Bluebird Taps Private for Global Distribution
Get XBIZ News
Oct 12, 2009 10:45 AM PDT    Text size: 
BARCELONA — Bluebird Films has named Private Media Group exclusive global distributor of its content. The five-year deal will make Bluebird content available on 38 major platforms in 24 countries.

“Bluebird has the catalog we have been seeking,” Private CEO Ilan Bunimovitz said. “With our access to global markets, we can rapidly catapult Bluebird to international success.”

Private’s vast platform portfolio includes broadcasting via satellite and cable TV, IPTV, mobile, DDT, Internet and Blu-ray DVD. Its mobile reach alone covers 104 mobile operators in 45 countries with 1.2 billion mobile phone users, and its network represents 38 major platforms in 24 countries, according to the company.

Bluebird CEO Nicholas Steele said the company initially considered self-distribution, but after familiarizing itself with Private’s market reach, it was clear a partnership was necessary.

“When you’ve invested significant monetary value over five years to develop your catalog, you take a good hard look before you partner with anyone to distribute it,” Steele said. “There was simply no one with the combination of services Private offers: They have a proven track record on brand management, they understand the emerging channels across the world, they fathom the particularities of producing content for a global audience, and, with Gamelink, they are leaders in online distribution.”

Bunimovitz recognizes Bluebird’s market reach and array of high-quality content, and with Private’s distribution capabilities, he calls the partnership an “elegant match,” in which Private can satisfy customer demand in multiple markets, while Bluebird can meet expectations as a solid source of premium adult films.

Bluebird also has a new catalog of more than 300 unreleased HD titles, and with an ongoing production schedule of 16 films per month, there will be plenty of content to keep the wheels moving.

“Going forward, we expect this arrangement to have a significant impact on our bottom line,” Bunimovitz said.

A co-owned platform company, the company said Bluebird Private Inc. has been formed to ensure complete inter-company cooperation in the shoot-to-sell process — from initiation of production through business-to-business and business-to-consumer delivery.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

OPINIONS & VIEWS

Finding the Right Payment Business Model

One consistency among nearly all paysite owners is that they are creatures of habit. After all, how else could someone tirelessly produce or procure similar content steadily in order to update their commercial... More »

What Payment Plan Suits Your Bottom Line

The most disappointing aspect of merchant processing is having to tell a merchant that all domestic options have been exhausted and that there isn’t a bank in the U.S. willing to open a merchant... More »

The Journey Toward Artificial Intelligence in Processing

Let’s be honest. If you’re running a company you spend most of your time trying figure out what the hell is going on. Then you spend the rest of your time — what’s left of it —... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!