CalExotics Continues Breast Cancer Fight
Living Beyond Breast Cancer is a nonprofit organization that the company has worked with since the Papillon’s inception several years ago.
“This has been an ongoing effort for over three years, and a significant amount of money has been donated to this worthwhile cause,” CalExotics President Susan Colvin said.
The woman-founded and woman-directed sex toy developer chose to work with Living Beyond Breast Cancer because of its unique dedication to helping women diagnosed with the disease to recapture their sexual wellbeing and positive self image.
“This is very much in keeping with our mission — to empower women’s lives,” CalExotics Vice President of Sales Jackie White said. “What could be more empowering than helping women have not just a healthy sex life, but a healthy life, period?”
CalExotics has created a pre-packed display of the Papillon massagers for checkout counter placement, and the company encourages all retailers to take part and order. Stocking the products and keeping them at point-of-purchase spots.
“This attractive display sends a strong message of support,” said Al Bloom, CalExotics’ director of marketing.
For more information about Living Beyond Breast Cancer, visit LBBC.org.