“Tonga is a classy organization with great marketing that I respect,” BMS CEO Steve Bannister said. “I know our products will be presented professionally with them. They are a perfect match and we look forward to a long-term relationship with them.”
Tonga BV, founded in 1998, initially imported and exported novelties to wholesalers, and grew to include retailers into its system soon after. Dream Toys was founded six years later to carry products that Tonga didn’t, allowing for a diverse inventory.
“We are delighted to start with a fresh supplier like BMS; their products fit perfectly in our assortment,” Tonga CEO Wytze Wynia said.
Wynia also said Tonga’s goal to work directly with manufacturers fits with BMS’s way of business, and it made for a natural union.