Director Adam X Taps New Niche for Latest Hellhouse Media Release

Ariana Rodriguez
LOS ANGELES — Director Adam X has released “Bubbly Massage” on DVD through Seattle-based Hellhouse Media, featuring re-edited soapy hardcore content taken from PIMPROLL’s BubblyMassage.com.

The “Bubbly Massage” series takes a reality-based look at an exposed underground massage parlor with props such as soapy air mattresses, tubs and showers.

Adam X told XBIZ the scenes were completely rehashed to include exclusive excerpts not available online. The DVD contains no special features, “simply five juicy scenes of pure bubbly-massage X-rated action,” he said.

Two volumes to follow are being prepped with plans for more installments catering to a niche that Adam X said is flourishing.

“Massage is a niche that has only recently gained in popularity, although it was underground for many years, the soapy addition to the niche has taken a life of its own,” Adam X said. “This new micro-niche has exploded.”

PIMPROLL’s BubblyMassage.com launched in April with scenes of stars such as Mikayla, Riley Evans, Angelina Valentina, Holly West and Mia Smiles giving soapy stroke jobs, bareback blows and body slides.

According to Adam X, the site has been very well received.

“The site did one to 124 regularly in beta,” Adam X said. “Retention has been good, considering the current industry climate, with an average of 60 percent of all users renewing.”

With a background of more than 10 years in the online adult industry, Adam X said he began shooting reality porn in 2003 and is confident about entering a new market.

“This is my first title released on DVD, and I'm very excited considering the possibilities in the broadcast market as well,” he said.

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