Liberator’s in-house creative agency will be in charge of branding, marketing, public relations and media content creation for VEX, and present the collection at various trade shows, fashion shows and fetish events.
“The venture with Liberator will take VEX beyond my capacity as a small designer,” said Laura Petrielli-Pulice, founder and owner of VEX. “Teaming up with Liberator will expand our brand desire, shorten delivery times and give me more time to design new lines and work on custom designs for clients.”
Liberator’s 140,000-square-foot manufacturing facility will allow VEX to grow and expand its reach, especially during high-demand periods, and the company’s high-speed computer-aided design (CAD) manufacturing will make production faster and more cost effective for the hand-assembled garments.
Liberator CEO and founder Louis Friedman said that the partnership sets a new business standard for latex manufacturers worldwide who are looking to grow their brands without the constraint of manufacturing limitations.