Dr. Love Begins Consumer-Focused Outreach Program

SAN DIEGO — Silicone-based personal lubricant Dr. Love has begun to expand its presence online and in-person among consumers.

The company plans to set up a fan club, maintain a bigger presence on social networking sites, develop a B2B online forum and attend events targeted at retail customers.

"Since the debut of our products at our first trade show earlier this month our corporate office has been flooded with fan mail," said Joe Vanden Brink, the sales and marketing director for Futuring USA, Dr. Love’s U.S. distributor. "That's why we are setting up the Dr. Love Fan Club, as well as the other online social networking sites, so anyone with an interest in our products will be able to make connections, share information and just have fun. After all, that's the whole point of our products — helping people have fun."

It’s been a whirlwind month for the company. First, it appeared at its debut show, ANE, where it was nominated for an O Award for Outstanding Lube, Lotion or Potion. The company’s next stop is Las Vegas where it will be exhibiting at the StorErotica Expo at the Rio from Sept. 21-23.