Friday, Jul 31, 2009    Text size: 

"We launched our magazine at a time when everyone in the industry said it was crazy to do so," CEO and Editor-in-Chief Joe Francis said in a statement. "Now, a year later, Girls Gone Wild Magazine is bigger and better than ever. We've received acclaim from both literary critics and readers for having the hottest girls and the best editorial content."

GGW Magazine Editor Leland Zaitz told XBIZ that while the magazine has remained fundamentally the same editorially since its inception, the publication has grown in page count, advertising and readership.

“Most articles are targeting men,” Zaitz said. “They’re irreverent, hip and entertaining.”

He said GGW Magazine garners about 100,000 readers each month and is distributed at retailers including 7-11 convenience stores and airports. Plans for Barnes & Noble distribution is in the works.

The $9.99 publication features non-nude layouts of “the hottest girls next door,” however Zaitz said the free “Girl Gone Wild” DVD packaged with each monthly land the magazines in the adult section of most newsstands.

The magazine also is distributed at nightclubs nationwide from the Girl Gone Wild bus as it scours for the hottest girls in America, Zaitz said. The model search includes cash prizes and a chance to travel to Los Angeles for a photoshoot.

Last night the contest and magazine release party traveled to Dallas. The event took place at Purgatory, located at 2208 Main St.

Girls Gone Wild Magazine includes tips on picking up women, alcohol, sex advice from a Girl Gone Wild and celebrity interviews.

The next issue will feature Internet star Tila Tequila on its cover, Zaitz added.

Zaitz said he encourages consumers to check out the magazine — a digital version is available here.

“It’s not what you would expect,” he added.