Bruce Willis Wears Glove in W Magazine

Ariana Rodriguez
EUREKA, Calif. — While Bruce Willis’ new wife sports Fendi, Max Azria, Michael Kor and Nina Ricci labels, the actor is dressed in red latex gloves from in the latest issue of W magazine.

"It is such a pleasure seeing our products used in W," owner Nurse Laural said. "Especially with such a happy and loving couple such as Bruce and Emma.”

The pictorial is titled “Honeymoon Hotel” and was photographed by Steven Klein and styled by Camilla Nickerson. The medical theme is explored through images of Bruce strapped to a steel table as Emma straddles him, and another with Emma elegantly leaning on the open doors of an ambulance.

Throughout the shoot, Emma is clad in black leather, while Bruce dons simple briefs and the red gloves. offers a selection of medical fetish products online as well as information on how to use them.

According to the company, the Willis photo shoot is not the first mainstream project it has supplied props for.

W has incorporated fetish aspects in past pictorials, including one with Madonna as a domme in control of several pony boys.