Staxus Kicks Off Rebranding Campaign

JC Adams
AMSTERDAM — European production house Staxus has kicked off a rebranding campaign and relaunched its official web home with a focus on marketing outreach to consumers as well as adult-biz insiders.

Based in the Netherlands, Staxus also maintains offices in London and Prague, where they work in conjunction with AVI Productions. Staxus was formed in 2008 as Raw Films Ltd. from the dissolution of Eurocreme Sales. Its lines include Bare, Dirty Business, Fit Lads and Raw.

"Staxus is already a firmly established label within the European market, even if people are not presently aware of this fact since last year's split," CEO Stephen Thompson said.

"This website will serve as a direct means to redress that situation and to ensure that both industry leaders and ordinary consumers fully understand what Staxus stands for: the very best in both digital and DVD gay adult entertainment."

The new site offers regular updates about new, upcoming and recent releases and provides access for registered members to photo galleries and video clips. The streamlined search function allows for easier browsing of the extensive Staxus catalog.

"Cameron Jackson, Johan Volny and Thomas Dyk are just some of the star names that have performed for us and our multi-award-winning director Vlado Iresch over the years," a site rep said.

"But a whole generation of new models such as Brian Brower, Robin Few and Julian Rush are now coming to prominence thanks to recent hit movies such as 'Graduation Gang Bang' from Sauvage and 'Piss My Cum Away' from Dirty Fuckers."

The Staxus rebranding campaign includes newly launched membership site and the signing of director Zack Hadley to produce titles for the Fit Fuckers and Fit Lads labels.

"These are exciting times for Staxus. Our new corporate website is the lynchpin to a whole network of ventures that I just know are going to excite and captivate gay guys all across the globe and provide them with the quality entertainment they expect and deserve," Thompson said.

Including Bare, Dirty Business, Fit Fuckers, Fit Lads, Raw and Sauvage, Staxus reps almost 25 all-male labels, among them Beau Mec, Punkz, Sport Lads, Staxus Platinum and Staxus Twinks.

Staxus titles are repped for North American distribution by Eurocreme USA. For wholesale inquiries, visit them online or call (888) 625-5788.