“We are pleased to be able to succeed in these uncertain times,” Chad Davis, director of marketing for Adam & Eve, said. “We attribute this upswing to our success in transitioning our business from print to web, and to improving our efficiencies in the online marketing area.”
Digging a bit deeper into the numbers, the company’s sales from January to April generated via email almost doubled. Sales increased 65 percent from radio and new media advertising, while sales produced by Adam & Eve’s venerable mail order catalog were “down considerably” due to cutbacks in its mailing frequency.
“Smarter marketing along with our deep and broad product line gave us a very good first quarter,” Davis said. “We are finding that our online marketing is more efficient than print. This gave us a lower advertising expenditure for the first quarter, which affected the bottom line.”
Adam & Eve has been in business for nearly 40 years and has serviced more than 10 million customers.