Vie, Williams Trading Sign U.S. Distro Deal

Tod Hunter
BEVERLY HILLS, Calif. — Vie Products Inc., manufacturer of the V brand of intimate care products, has reached an agreement with Williams Trading for the distribution of its product line in the United States.

"The V brand product offerings are some of the best we have seen in the industry and we are looking forward to the contribution this brand is making to the category," said Rich Pyne of Williams Trading.

The V brand of personal care products currently includes water-based liquid and gel personal lubricants, premium personal lubricants and organic massage oils, a luxury/designer line of intimate care products developed for sensitive skin. All V products are hypoallergenic, paraben-free and are packaged to be aesthetically pleasing to the modern consumer.

Vie Products chemists have years of experience in analytical and cosmetic chemistry and have created products for Neutrogena, Malin+Goetz, LORAC and AWAKE. The company's design team has contributed package design to the mainstream market with the Method and Every Man Jack brands.

"We are looking forward to working with one of the industry's largest and most experienced distributors to grow our business," said Travis Curl of Vie Products. New Jersey based Williams Trading Co. has distributed adult novelty products, videos and DVDs and has been one of the industry leaders for 35 years.

Based in Beverly Hills, Calif., Vie Products is a formulator, manufacturer and marketer of V intimate care products, which are distributed in the U.S., Canada, Mexico and Japan.