According to the company, this new partnership allows Playboy U.K. to leverage its powerful brand along with the payment processing advantages that CommerceGate and their strategic partners SegPay and DHD Media provide in the European market.
While Playboy U.K. has revamped its flagship website to include a wide range of content ranging from entertainment news to life and style editorial as well as social networking elements in "My Playboy" — the new website remains true to its heritage, containing vast archives of the most beautiful women in the world, stretching back to the 1950's.
CommerceGate provides the transaction processing that allows visitors to gain unlimited access to this material.
"The ability to utilize CommerceGate's diverse international processing platforms, multicurrency payment options for consumers in any one of eleven different currencies, exclusive banking relationships, wide geographical coverage, first-rate customer support in multiple time zones and a knowledge base covering every aspect of IPSP third party processing made CommerceGate the easy choice for Playboy U.K.," stated a company release.
"We are honored and excited to be working with Playboy U.K.," CommerceGate CEO, Bjorn Skarlen, said. "They have always been considered one of the elite programs in our industry and they have chosen to partner with us, the elite in payment processing."
"It's great recognition of all the hard work we have done to become one of the leading processors in Europe and the U.S.," Skarlen added. "We look forward to building upon this growing relationship and all the great things to come in 2009."
"The Playboy brand represents fun, romance and aspiration to men and women all over the world," Playboy U.K. Director of Marketing, Richard Gale, said. "With this relaunch, we're underscoring the heritage of our brand and are very pleased to be working closely with CommerceGate to ensure our members receive the best possible service."