British, Canadian All-Male Labels Storm U.S. Market

JC Adams
NEW YORK CITY — Canadian and British all-male labels Videoboys and X Offender Entertainment are currently storming the U.S. wholesale-retail market via Euro Media Distribution, based in New York City.

They will manage Brit label X Offender only in the United States, while Montreal-based Videoboys has signed an exclusive worldwide distro pact.

"We're keeping true to our promise of bringing the best and hottest gay porn to our customers," said Hugo Harley, Euro Media's product and promotions manager.

The seven-year-old Videoboys is best known for the early work of popular twink stars Pierre Fitch and Ralph Woods. The label's focus is on 18-23-year-old bucks and their admirers.

"Videoboys has always featured young studs with sex appeal and natural chemistry," Harley said. "The onscreen talent and superb direction makes Videoboys a perfect fit for us."

The first release under the newly inked deal is "Pierre Fitch: Knockout," a two-hour, seven-scene compilation featuring the young star. The film is anchored by a brand-new vignette costarring "big-dicked jock" Cliff Beltaine that chronicles Fitch's intense workout regimen.

Also on tap is "More Fuck for Your Buck," the marketing tagline for a line of lower-priced DVDs tentatively titled "Hooked."

"We are working closely with Videoboys to create a value line that will be priced right for retailers," Harley said. "We understand the current market conditions and want to help our buyers sell more by passing on more value to their customers. The value line will have super-hot and well-branded DVDs at a lower MSRP."

X Offender Entertainment is a brand-new label whose debut production — titled "Sleaze" from director Christopher X — "showcases lasciviousness to the extreme," Harley said.

The film is set inside "dark, seedy U.K. sex clubs and brings together top-tier hunks, leathermen and hairy daddies." Featured players include popular foreign stars Carlo Cox, Lee Heyford, Matthieu Paris and Trojan Rock.

Euro Media — a/k/a Eurocreme USA — is best known for managing the U.S. distribution rights to Eurocreme Productions and Raw Films and their myriad respective subsidiary lines. The labels were split into autonomous companies based in different countries with separate European distribution deals following the dissolution of Eurocreme Sales last year.

Both "Pierre Fitch: Knockout" and "Sleaze" are available now. For wholesale inquiries, contact Euro Media Distributors online, via email or call 888-625-5788.