Home > News > eHarmony Lacks 'Scientific' Date-Matching System, Suit Says • Bookmark   • Newsletters   • Register Search Options


eHarmony Lacks 'Scientific' Date-Matching System, Suit Says

eHarmony Lacks 'Scientific' Date-Matching System, Suit Says
Get XBIZ News
Apr 13, 2009 6:00 PM PDT    Text size: 
LOS ANGELES — eHarmony.com says it has a "scientifically proven system" to match its customers with appropriate partners but, according to a lawsuit, it has no such system.

The suit, filed at U.S. District Court in Los Angeles on Friday, seeks class-action status and alleges that because eHarmony has no matchmatching system, consumers are oftentimes hooked up with scam artists.

Plaintiffs Lynda Kelly of Northern California and Miranda Soegi of Los Angeles said they both were duped by the online-matchmaking company because “rather than using a rigorous matching system and other procedures that ‘make sure only sincere singles seeking long-term relationships are matched,’ eHarmony did not employ any meaningful measures.”

Kelly, the suit noted, was hooked up with a scam artist from somewhere in the African continent whose only intent was to steal money.

A one-month subscription to eHarmony costs about $60, but longer subscriptions are cheaper.

The federal suit, which seeks $5 million in damages, claims Pasadena, Calif.-based eHarmony’s advertising is misleading and the company is in violation of California’s Unfair Business Act.

“eHarmony has marketed itself, and has been able to charge premium prices for its services in the marketplace by claiming that its patented matching technology is based on more than 35 years of empirical and clinical research on what goes into successful relationships [bringing] together singles using a scientifically proven set of compatibility principles,” the suit claims.

But "eHarmony has known about the deficiencies in its matching system as it always has known that it could not ensure its members that their matches were safe and compatible," the suit said.

eHarmony spokeswoman Pamela Holmgren said that the accusations by the pair are bogus but would not elaborate.

"We will defend this case vigorously," she told XBIZ. "We have reviewed the complaint and believe its allegations are baseless and meritless."

eHarmony earlier this month launched Compatible Partners, which is marketed to gays and lesbians.

The company launched the division after a settlement with the New Jersey Attorney General’s Office, which claimed eHarmony violated the state’s Law Against Discrimination by not offering a same-sex matching service.

In the settlement, eHarmony denied violating the law, claiming its business model has been based on its expertise. The company said it has researched thousands of opposite-sex marriages to understand what makes opposite-sex couples compatible.

eHarmony was founded in 2000 by Dr. Neil Clark Warren, a clinical psychologist with once-close ties to the Christian evangelical group Focus on the Family.

eHarmony offers its services in the U.S., Australia, Britain and Canada.

Its website says that 236 eHarmony members marry every day in the U.S. as a result of being matched on the site using eHarmony's patented "Compatibility Matching System."

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Grand Slam Media CEO Luke Hazlewood Hits It Out of the Park

Grand Slam Media Inc. CEO Luke Hazlewood’s view of the advertising business is one that seems to have solid roots. He says that in an ever-changing marketplace it is a better protocol to lead rather... More »

2017 XBIZ Webstar of the Year Harriet Sugarcookie Dares to Evolve

Start with a heaping helping of charming personality, sprinkle a dash of delightful quirky antics, then lather the final product with a whopping dollop of sensual sweetness… and what do you get?... More »

2017 XBIZ Trans Performer of the Year Reigns Supreme

It’s easy to see Aubrey Kate now — the modelesque, blonde bombshell — and dismiss her recent awards in the erotic arts as inevitable. It’s easy to say that she was simply born with... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida

XShow 18+ 2017

Jun 01 - Jun 03
Moscow, Russia

Cam Summit

Jun 02 - Jun 04
Lloret de Mar, Spain
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!