Liberator, Eros1207 Create Liberator LoveStyle Stores

Tod Hunter
ATLANTA — Sex furniture manufacturer Liberator Bedroom Adventure Gear has partnered with Houston-based adult retailer Eros1207 to create a Liberator LoveStyle Stores in its two Houston area stores. After the soft openings, a grand opening celebration will be held in early June.

The Liberator LoveStyle Stores feature a cross section of the entire Liberator offerings including sex furniture, erotic toys, light bondage, lingerie and latex fetish wear and customers are encouraged to touch, to play and to lie on the display items.

"It's not a regular adult store with a Wedge/Ramp shoved in the corner," Liberator Web Editor Dawn Hill told XBIZ. "It's a boutique style ambiance celebrating all of our products. They've got boxed lingerie and there's a bed set up with our pieces at the foot of the bed."

Eros1207 operates three stores in Texas, one in Freeport and two in greater Houston, including the largest adult retail store in Texas at 15,000 square feet.

“Eros1207 caters to couples and single females, and we target our advertising accordingly. We have successfully cultivated many faithful customers,” said David Greenhaw, Vice President of Operations for Eros1207. “Because of the crossover in our demographic with that of Liberator we expect this store-within-a-store concept to be a success and we are pleased to be partnering with Liberator.”

Liberator Sex Furniture and Bedroom Adventure Gear products include the original Liberator shapes and furniture, sophisticated lingerie, pleasure objects, as well as bath and body, bedding and home decor.