Under the agreement, Rubie's will assign the Playboy license to two of its divisions, Secret Wishes and newly formed Delicious Sexywear of New York, to create sexy Halloween costumes for adults.
"We are extremely pleased to be the exclusive costume licensee working with Playboy,” Rubie’s Executive Vice President Howard Beige said. “Our main objective is to design and develop a line of fun, quality costumes that will retail at a reasonable price."
Secret Wishes will introduce a limited collection of Playboy costumes at the 2009 International Lingerie Show at Las Vegas' Rio Convention Center in April. These costumes will be available for Halloween in specialty stores and national retail chains. In January, the expanded line of Playboy costumes will be unveiled at the Halloween and Party Expo in Houston.
Delicious Sexywear also will be announcing a selection of fashion-forward products at the Halloween and Party Expo. The collection will be available at specialty and boutique retail chains starting next year.
"Playboy Halloween costumes have long been a widely popular item for consumers," said Adrianna Chinnici, Playboy vice president of global licensing. "Playboy is thrilled to be working with Rubie's, experts in the Halloween costume industry, to create a new line of sexy costumes for our customers."