"Roughly 30 percent of the lubricants that consumers are buying are jelly," Trigg Laboratories founder Michael Trygstad said. "There is definitely a market for this kind of product, so we wanted to offer a jelly option to our consumer base."
Wet Gellee is a water-based gel formula that is nonsticky, long-lasting, sugar free and will not stain. The thick gel will stay where the consumer puts it. It comes in Original and Kiwi Strawberry, and is packaged in a 6 oz. tube with a MSRP of $9.99.
Wet Gellee follows the April release of the Wet Together his-and-hers lube set.
Trigg Laboratories began in 1989 and carries a large variety of personal lubricants, flavored lubricants, flavored heating massage lotions and aromatherapy heating massage oils. The company's products are available in mainstream retail outlets and novelty and boutique stores in the U.S. and in 62 countries arouns the world.