Home > News > Just In Case Featured in Huffington Post Article • Bookmark   • Newsletters   • Register Search Options


Just In Case Featured in Huffington Post Article

Just In Case Featured in Huffington Post Article
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 171 votes. Results based on votes submitted by members of XBIZ.net social network.
Apr 1, 2009 1:00 PM PDT    Text size: 
LOS ANGELES — Just In Case intimacy compacts were featured in an article for the Living section of the Huffington Post on Friday.

The article titled “Taking the Wraps Off Condoms” discusses the evolution of condoms and other contraceptives, as well as the rise in STDs. Just In Case compacts, which were created as a solution to carry and store condoms, come into play as a product aimed at women.

“Our compacts are bigger than just a product, it’s a paradigm shift for women to take control of their sexual health and redefine their requirements of their partners,” said Rachel Sudul, who founded the company with her mother, Marsha G. Bartenetti. “We know that statistics can only do so much. Our product can change behavior through trend. It’s a cool product to carry with you in your purse that can be there even when you aren’t ‘planning’ to have sex.”

Sudul told XBIZ that journalist Marcia Yerman approached her via Twitter.

“Funny enough I commented on one of her tweets on Twitter,” Sudul said. “We have an account @justincaseinc, and I was searching for women’s health and HIV conversations and just chimed in. She responded to one of my entries and looked at what our product was and emailed me.

“We were thrilled to be a part of the article. Speaking to Marcia Yerman was fantastic. The conversation about HIV, STDs and responsibility is hitting the U.S. like a wave. The statistics are too large to ignore.”

Sudul listed the statistics as one in four people having an STD. She said the preconceived notions about the people that contract STDs need to be redefined.

“It is because of these quick judgments that we in the U.S. are in serious trouble and need to rethink the norms of STDs and HIV transmission,” Sudul said. “It’s articles like Marcia’s in the Huffington Post that can continue the conversation.”

A percentage of the company’s profits is donated to AIDS organizations and women’s health charities. A special edition compact was designed in partnership with YouthAIDS, which benefited the educational program of Population Services International with 10 percent of its proceeds.

Just In Case was awarded the 2006 Award for Originality at the International Package Design Award show.

The compacts start at $24.95 for the classic design available in a variety of colors and custom Swarovski crystal-studded compacts retail at $199.95.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Adult Industry Keeps Fighting On

On Nov. 8, we had one of the most momentous — and to political observers, improbable — victories in the history of our industry. We defeated, by popular vote, a purportedly progressive measure... More »

Finding the Right Payment Business Model

One consistency among nearly all paysite owners is that they are creatures of habit. After all, how else could someone tirelessly produce or procure similar content steadily in order to update their commercial... More »

What Payment Plan Suits Your Bottom Line

The most disappointing aspect of merchant processing is having to tell a merchant that all domestic options have been exhausted and that there isn’t a bank in the U.S. willing to open a merchant... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!