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Pacific Sun Takes Flight With Ikarus Entertainment

North American distro pact covers DVD, VOD, and new media.
Pacific Sun Takes Flight With Ikarus Entertainment
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Mar 12, 2009 8:00 AM PDT    Text size: 
NORTHRIDGE, Calif. — Gay adult distributor Pacific Sun Entertainment has announced details of a freshly inked distro pact with Swiss all-male outfit Ikarus Entertainment. PacSun will manage the flagship Ikarus Films DVD line as well as sister labels Absolute XXX, Buddy Fun and Gordi Films.

The distro pact covers traditional DVD distribution in the U.S. and Canada as well as video-on-demand and other broadcast and new media outlets.

"We are very excited that Ikarus chose Pacific Sun Entertainment as its exclusive North American distributor. The two companies are a perfect fit," said PacSun CEO Pritam Sinha.

The variety of product produced by Ikarus fits the PacSun mandate of "bodies, bears, boys and more," Sinha said.

"Gordi Films will satisfy the twink lovers and Absolute XXX features international models from Latin and South America and Eastern Europe,” he added. "The addition of the Ikarus line really means that we have something for everyone."

The first film under the new pact will be "Hungry Cum Eaters" via the Absolute XXX label, which streets on Friday.

In related news, Ikarus partnered last summer with MyGayCash.com to launch two new paysites, both of which launched in September: SweetAndRaw.com, which features condomless action; and BrashBoys.com, which spotlights twink-centric safer sex.

For wholesale-retail information, visit the official PacSun wholesale website, or call Timothy Ferencz, director of sales, at (800) 333-8149, ext. 04.

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