Mason will begin the revamping and rebranding efforts for LittleMutt.com and its affiliate programs at MuttCash and rolling out video-on-demand production and new distribution initiatives for LittleMutt content.
"We are very lucky to have Jo with us. Her experience with managing and marketing adult production on the web is immense," said Sal Paradise, LittleMutt executive producer. "Over the last seven years LittleMutt.com has been one of the business' best kept secrets. With more than 400 videos and 450 still galleries — and with our dedication to quality and beauty — I feel we now have the opportunity to reach our potential with Jo on board."
The LittleMutt.com team is working on promoting content featuring new talent, many of whom got their start with LittleMutt. Recently, the site has posted new galleries of exclusive and original work featuring Meggan Mallone, Faye Reagan, Amber Rayne and Sandy Summers.
Mason returned to the U.S. last year from Australia, where she played key roles in the success of Australian adult entertainment company AbbyWinters.com.
"I'm excited about working with the team at LittleMutt.com and happy to be here in Los Angeles working with the global adult industry," Mason said, "These are challenging times for anybody in business. But it's also a time of opportunity for adult producers who are dedicated, ambitious, and creative. The adult industry is going to be moving in many new directions."