NEWS STORY
Conservative Group Pressures Playboy Advertisers
FFA says its members waged a letter-writing campaign that included emails and faxes to flood the channel’s advertisers with angry messages regarding their support of the show. Thirty of the companies have since stopped advertising during the time slot, according to FFA, as a direct result of the form letter.
“The Girls Next Door” offers a peek inside the lives of four of Playboy founder Hugh Hefner’s girlfriends who share his mansion with him.
In the letter, FFA calls the show “sexually explicit,” even though it contains no nudity or sexual situations. The show typically revolves around lighthearted fare such as the planning of a Playmate’s birthday party.
“Playboy started the porn industry with their first magazines being less explicit than a Cosmopolitan,” the letters stated. “However, once Playboy got a foothold into the market with magazines in many stores, the publication slowly turned more explicit and other publishers joined them. Playboy’s new unrestricted, advertiser-supported television show must be opposed now before it is accepted in the marketplace, allowed to become more explicit and copied by other porn companies.
“This program, which supports the world's largest porn company and the related hedonistic lifestyle, gets its life from the companies that advertise on the show,” the FFA continued.
The FAA issued a press release claiming that the following companies are no longer allowing E! to run their ads during the program: The Coca-Cola Co., Progressive Insurance, Geico, Hewlett-Packard, Amerifit, Loreal, Cingular, Mars, DSW Shoes, American Honda Motors, Best Buy, Bell South, GlaxoSmithKline, Conagra, Dyson vacuums, Schering-Plough Corp., eHarmony, Priceline.com, TJ Maxx, IHOP, Dairy Queen, The Hershey Co., Rustoleum, SC Johnson, American Suzuki Corp., Nestle, Fruit of the Loom, Regis Corp., WhiteWave and Children's Place Retail Stores.
The FAA added that some of the companies, including Conagra, wrote back.
“Thank you for your note expressing concern about our advertising appearing on a new Entertainment Channel show, ‘Playboy’s Girls Next Door,’” wrote Conagra Corporate Affairs Director Julie DeYoung. “This program was not part of our media buy, and the network placed our advertisements on this new television show without our knowledge. We have no plans to advertise on this program again.”
The FFA has vowed to continue the campaign against the show by targeting its remaining advertisers.
“The Girls Next Door,” meanwhile, continues to be a ratings success for E! Originally penciled in as a limited-episode summer launch, the show has averaged 800,000 viewers per episode, more than twice E!’s normal primetime average, and the channel recently announced that it has ordered a full season of new episodes.
See all current articles in > adult industry news
RSS Feeds | E-Newsletters | Desktop Widget | Mobile
XBIZ Newswire > Adult industry news service for the media
XBIZ Premiere > Adult industry magazine for the retail market
WEB / TECH NEWS
XBIZ LA Swings Into Action With Golf Tourney
Immoral Productions, XXXJay Quinlan Launch Advertising Supported Free Content Site
Eva Longoria Mistakenly Sends Twitter Followers to Porn Site
ASACP Encourages RTA Label Use on Safer Internet Day
Worldwide Feeds Announces New Ownership
Mansion Unveils MPA3 Standard
RETAIL NEWS
Author of 'The Vixen Manual' to Teach Hustler Couples Courses
StorErotica to Host Annual Convention in Las Vegas
Conn. Retailer Loses Round Over SOB Ordinance
Club Fetish Nation Returns to Hollywood
Good Vibrations, American Red Cross Partner for Haiti Relief
Romance-focused Castle Boutique Opens in Alaska
QUICKBITE FEATURES
WP-Cumulus Animates Tag Clouds
What The Font
iPhone Pulse: iTemplate
multiple news outlets with 1 click.
add free content to your website.
with your mobile device.
|
25K Investor/Partner Opportunity in Twitter Clone Company:
AdultoDating
|
|
BUY OR SELL MOBILE TRAFFIC - Barcelona Summit
Adultmoda - Adult Mobile Advertising
|
|
February 8th, Current Job Openings
Eddie- X Industry Jobs
|
|
D$'s MarketingFirm is looking for a few good clients - Meet @ XBiz
Darren Blatt
|
|
FSC Announces Anti-Piracy Action Program
Joanne
|
|
$500 Cash Back Bonus for Signing up During Xbiz LA 2010
Anush
|
|
Lets Trade Links!
LadiesCity
|
|
BIG Traffic Trades
JOE
|
|
Seek job Photoshopping your camera work.
Pinkhelmut
|
|
Selling some good domain names
Nubianprince
|
FIND PRODUCTS & SERVICES

UPCOMING EVENTS








































