Wednesday, Jan 14, 2009    Text size: 

“Yappo 2.0 is a major step forward in the VOD world,” said Liam Colins, brand and product manager for Yappo.com. “We took everything we learned from the first incarnation of Yappo and combined it with some of the best practices from mainstream entertainment sites and requests from our users to create the new look and functionality.”

Yappo’s new user controls allow viewers to reorganize, expand and contract navigation menus, rate movies, and compose their own reviews for publication on the site. Colins said that the new features are all about putting Yappo’s members more in control of their experience on the site.

“The site offers the ability to use as much or as little of the customization as the user wants,” Colins said.

Q Boyer, marketing coordinator for Yappo and its sister companies TopBucks and Pink Visual, said that Yappo users will appreciate the improved navigational options offered by the new version of the site.

“You can have all the nifty interfaces and slick design that you want; at the end of the day it doesn’t mean a thing if your members can’t find what they’re looking for,” Boyer said. “On Yappo 2.0, that’s not going to be an issue. We provide so many browse and search options, anybody could find the porn he’s looking for in there.”

Yappo 2.0 also offers users new viewing options, including the ability to watch thousands of titles in H264 Flash format.

“The inclusion of H264 Flash was an easy decision for us,” Colins said. “It's durable, scalable and easy to use, which is everything we wanted the new Yappo to be.”

For more information, visit Yappo.com.