Wednesday, Jan 7, 2009    Text size: 

Roy Karch Productions donated consulting and editing services to ASACP to help create the video.

“We are so grateful to Sunny Leone and Roy Karch for donating their time and energy to make this newest RTA PSA possible,” ASACP CEO Joan Irvine said. “Certainly the Restricted To Adults — RTA website label would not be possible without the support of the industry and we appreciate the continued support of the industry to help us expand the reach of RTA by labeling with it and by helping us create these valuable public service announcements.”

The PSA has Leone reminding companies to protect children and to protect their business by using the RTA label. A longer version of the PSA that encourages parents to use parental filtering software to protect children from viewing age-inappropriate content is now available for viewing at YouTube.com/ASACPRTA. The video is the third in an ongoing series of ASACP PSAs featuring adult entertainment stars. Previous PSAs featured Stormy Daniels, Tera Patrick and Evan Seinfeld.

RTA is the adult entertainment industry’s initiative to protect children from viewing age-inappropriate content. It was developed by ASACP for an easy to use and internationally recognized label that designates content for adults only.

The RTA label is a unique string of meta data which can easily be inserted into the computer code of any website. Parental filtering software recognizes the tag and prevents children from viewing adult content. The RTA label is free and universally available. ASACP launched RTA in November 2006 and currently more than 4.5 million sites have labeled with RTA.

“I love that I am a part of an agency that really does make a difference in adult industry," Leone said. "I am very against underage children having access to content that they are not legally allowed to see. Nor should they be exposed to material they are not ready for in life.”

Founded in 1996, the Association of Sites Advocating Child Protection is a nonprofit organization dedicated to eliminating child pornography from the Internet. ASACP also works to help parents prevent children from viewing age-inappropriate material online.