Home > News > New Boy Butter Ad Features 'Project Runway' Guest Star • Bookmark   • Newsletters   • Register Search Options


New Boy Butter Ad Features 'Project Runway' Guest Star

New Boy Butter Ad Features 'Project Runway' Guest Star
Get XBIZ News
Jan 7, 2009 11:00 AM PST    Text size: 
LOS ANGELES — The Boy Butter lube company has tapped drag queen and "Project Runway" guest star Hedda Lettuce to pitch their product in a new online advertisement that's currently available on YouTube.

BBL LLC Owner and CEO Eyal Feldman told XBIZ that he first met Lettuce, whose real name is Steven Polito, at one of his shows in New York City. Since then, Feldman has kept in touch with the performer, who appears at events all over the country in costume with his comedy routine.

The decision to put Polito's drag persona into a Boy Butter ad came naturally, because Polito beat them to it. He mentioned Boy Butter in one of Lettuce's comedy routines. Boy Butter has been sponsoring all of Polito's appearances since 2007.

Polito's appearance on an episode of popular fashion-design reality show "Project Runway" simply increased the new Boy Butter advertisement's luster. Polito lent his alter ego to the show's fifth season in an episode that tasked the competing designers to build a suitable outfit for a drag queen.

In the new ad, Polito pitches the main Boy Butter lubricant as an ideal product for the gay community. Feldman said that while his company's products work well for men and women, he originally invented them for male use, which led to their popularity among gay men.

"Anything that is greasy or oily — anything that retains moisture — is better for men," he said. "Water-based lubricants work fine for women because they self-lubricate. Men don't, and we need to use products that make up for that."

Feldman added that one-third of his customers are women, and that his company's products also make for an easier and better-smelling clean-up — both qualities extolled in the new advertisement.

For more information on Hedda Lettuce, visit HeddaLettuce.com. For more information on Boy Butter products, visit BoyButter.com or ShopLube.com.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Lubes, Lotions and Potions: Manufacturers Talk Gateway Products

Sensual body care products have strong consumer interest and plenty of appeal for customers of all types. With lubes, massage oils, creams, lotions, and sprays all bringing in significant sales, manufacturers... More »

Cam World: Top Models Often Reinvent Their Rooms

Throughout my travels this year, after meeting with many cam models and studios, I’ve observed a recurring theme among the crème de la crème — in order to stay on top, they often... More »

Adult Biz Faces More Obstacles Past Prop. 60 Battle

On Feb. 1, I completed 365 days as the Free Speech Coalition’s executive director. It was a turbulent first year, and when I received the 2017 XBIZ Industry Leadership Award I was startled, humbled... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!