Jamie Hendrix Label to Self-Distribute

JC Adams
HOLLYWOOD, Calif. — G&G Media Inc., the gay boutique label founded by performer-turned-director Jamie Hendrix, has taken its distribution in-house. An on-again/off-again partnership with Pacific Sun Entertainment ruptured for the second time in recent months, prompting the move to self-distribute.

A distro deal with PacSun was announced in September and fell apart the following month. The pact was briefly revisited a few weeks later, before the latest break-up.

The company has so far produced two films: the softcore tale “Curious,” and hardcore “Friendly Force” starring newcomer Chad Clovis with Kevin Cavalli, Brodie Newport and Logan Robbins.

G&G Media and PacSun “have agreed to terms that are mutually workable,” Hendrix said, “and we have parted as friends — again.”

He attributed the move to the country’s economic downturn, as well as a “decline in the ever-changing DVD market.”

Hendrix made his erotica debut in the late ‘80s and was active as a performer and director for more than a decade. He left the business in 2000 to pursue a production career in mainstream entertainment, both in the U.S. and Australia.

“Friendly Force” marked his return to adult entertainment.

Retail-wholesale information is now being managed through his official website, JamieHendrix.com. For details, email Info@jamiehendrix.com or call (310) 464-1706.